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Proof Unders Line Launches in CVS Nationwide

Affordable period underwear collection will be available in over 3000 CVS stores and online at cvs.com

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Period underwear brand Proof has announced the expansion of their more affordable collection, Unders by Proof, into CVS Health Corporation (CVS), one of the leading retail pharmacies in the country. This Women’s Health Month, Unders by Proof will officially hit shelves at over 3000 CVS stores and online at cvs.com, increasing access to reusable period care for all.

“We are thrilled to announce the launch of Proof’s line of solution-based underwear, Unders by Proof, at CVS stores,” says Jodi Caden, CEO and co-founder of Proof. “We are proud to offer affordably priced reusable period underwear to empower women and teens nationwide to leak less and live more.”

Unders by Proof styles that will be available at CVS include a classic leakproof brief, a leak-resistant thong, and a leakproof teen brief perfect for those just getting started with their periods. Each style comes in a black colorway, in sizes XS to XL for adults and S to L for teens,  and retails for $17.99 to $29.99, in-store and online at https://www.cvs.com/shop/brand-shop/u/unders-by-proof.  The critically acclaimed brand has been coined “best period underwear” by Glamour, Forbes, and Oprah magazine, and is now sold across the country at retailers such as Target, Walmart, Kroger and Amazon.
 

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